The gaming industry has come along well since its inception, with the rise of technology and the changing preferences of players. Generation Z, born between 1997 and 2012, has grown up in a world heavily influenced by technology and the internet. As a result, their gaming habits reflect the rapidly evolving gaming world and the rise of the metaverse.
According to a recent report by Newzoo, the gaming habits of Generation Z are geared towards interactive media, with the group being more accepting of virtual worlds and immersive gaming experiences. This shift in preferences is driving the growth of the metaverse.
Gen Z and The Gaming Metaverse
According to the report, the average Gen Z gamer spends about 14 hours per week playing video games, with most playing on mobile devices. The report also found that Gen Z gamers prefer multiplayer games and are drawn to games with engaging storylines and immersive experiences. Let us see the main data points.
Gen Z Prefer The Metaverse
According to the Newzoo report, on average, Gen Z gamers spend more than 30% of their monthly gaming budget on in-game purchases, such as skins, gear, and other virtual items. Additionally, over 70% of Gen Z gamers prefer games with virtual or augmented reality elements, allowing them to experience a more immersive and interactive gaming experience.
This data indicates that Gen Z gamers prioritize engaging and interactive content, reflected in their spending habits and gaming preferences. In addition, the gaming industry is rapidly evolving, and as technology improves, the level of game immersion will likely continue to increase, driving Gen Z’s interest even further.
Multiplayer and Gadget Aspects
According to the report, about 72% of Gen Z gamers play multiplayer games regularly, with some spending over 10 hours a week on these games. This data shows the strong desire for a social aspect in gaming and their preference for games that allow them to connect and play with others.
The data also indicates that Gen Z gamers are more likely to play games with friends and family than solo play, as they see gaming as a way to bond and connect. Finally, regarding the platform of choice, the data reveals a clear preference for mobile gaming among Gen Z.
A staggering 82% of Gen Z gamers play games on their mobile devices, such as smartphones and tablets, while only 50% play games on traditional gaming platforms like consoles and PC. These numbers indicate that Gen Z is adapting to the convenience and portability of mobile gaming and is finding ways to incorporate gaming into their busy lifestyles.
Furthermore, with the rise of the metaverse, 5G networks, and the increasing popularity of cloud gaming, the trend toward mobile gaming among Gen Z will likely continue.
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